Special emphasis is placed on technology, the logical nucleus for conducting a company-wide approach to increasing parts sales.
A Unified Effort
The guide also identifies the need for breaking down the interdepartmental silos existing within many dealerships. This mindset places barriers better parts and other departments, but forward-thinking dealers now see the importance of tying parts to all revenue streams. CrossCheck applauds those efforts and offers ideas for taking that approach to the next level.
Connecting the Dots
The guide also includes expert opinion in areas such as pricing strategies, establishing a virtual parts store, merchandising and customer service. We close with an accelerated history of increasing dealership revenue before summarizing the need for finding holistic solutions to increasing parts sales at auto dealerships. The approach is simple, but the impact is huge.